@1 year ago with 59 notes
#vimeo #China #advertising
Sunshine by American Buffalo
John Benet, a successful American advertising producer, finds himself in China producing a commercial for McDonald’s. Mad Men meets Lost in Translation in this introspective short doc that sheds some light on the intersection of advertising and globalization.
“When we travel, we want to experience something different. But it just feels the same. It’s my job to sell that sameness.”
Maybe this was the reason I wasn’t very taken with China..